Indicações Geograficas e Seus Impactos no Desenvolvimento Sustentavel

Jane Mary Albinati  Malaguti; Ilan  Avrichir

doi:10.37497/revistacejur.v11i00.408

Authors

Jane Mary Albinati Malaguti Escola Superior de Propaganda e Marketing (ESPM), São Paulo https://orcid.org/0000-0003-3217-1982
Ilan Avrichir Escola Superior de Propaganda e Marketing (ESPM), São Paulo https://orcid.org/0000-0001-8234-3872

DOI:

https://doi.org/10.37497/revistacejur.v11i00.408

Keywords:

Geographical Indication, Sustainable development, Protected Designation of Origin, Sustainable Development Goals, International Strategy

Abstract

Contextualization. Sustainable development is increasingly a demand from consumers and the focus of public policies in several countries, to the point that it has become one of the priority programs of the United Nations, according to the 2030 Agenda. However, it’s necessary to understand what types of impacts are generated by the activities of these Geographical Indications in sustainable development.

Purpose. Evaluate whether the specific literature points to positive, neutral or negative impacts of activities generated by Geographical Indications on sustainable development.

Methodology. The approach is qualitative. Data were collected from the Scopus database and the final sample is 29 articles. The United Nations definition of the Sustainable Development Goals was used as a criterion for evaluating the possible impacts of Geographical Indications on sustainability. Data are analyzed by content analysis.

Results. More than half of the articles show that Geographical Indications have a positive impact on sustainable development, while about 1/3 of the articles point to negative impacts. Contributions to literature and management practice are made at the end.

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Author Biographies

Jane Mary Albinati Malaguti, Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Doutoranda em Administração no Programa de Pós Graduação em Administração da Escola Superior de Propaganda e Marketing (PPGA/ESPM). Mestre em Gestão de Políticas Públicas e administração pública pela Universidade Federal de São Paulo - UNIFESP; Mestre em Sanidade, Segurança alimentar e Ambiental pelo Instituto Biológico de São Paulo. Graduada em Médicina Veterinária pela Universidade Anhembi Morumbi e em processamento de dados pela UNIB. Especialista em empreendedorismo, dedica-se há 11 anos como Consultora de negócios e gestora de projetos do Sebrae nas área de empreendedorismo no agronegócios e no turismo, realiza consultorias em planejamento estratégico,marketing e gestão das MPEs - Micro e pequenas empresas. Vivência na implantação de projetos técnicos de Desenvolvimento Econômico Local, arranjos produtivos locais - APL, Turismo Rural e em ministrar cursos e oficinas sobre empreendedorismo, planejamento estratégico e marketing, planos de negócios.

Ilan Avrichir, Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Professor e pesquisador do Programa de Pós-graduação em Administração no PPGA da ESPM e professor dos cursos de Graduação da mesma instituição. Doutor em Administração de Empresas pela Fundação Getúlio Vargas - SP (2002). Mestre em Administração pela mesma instituição. Engenheiro de Produção pela Escola Politécnica pela Universidade de São Paulo. Leciona as disciplinas Teoria das Organizações, Revisões Sistemáticas de Literatura e Gestão Multicultural. É editor-chefe da InternexT, revista acadêmica o PPGA da ESPM, membro do Conselho Editoria da The Qualitative Report (TQR) e do Comitê Editorial da GV Casos. É assessor ad hoc da Fapesp e parecerista da European Business Review e da RAUSP. Seus interesses de pesquisa são a internacionalização de empresas, com ênfase em exportação e integração de empresas de economias emergentes em cadeias globais de valor.

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